Gather Surveys Now Speaks Your Customer's Language

Your customers, employees, and users don't all speak the same language.

Now your surveys don't have to either.

Today we're introducing multilingual conversational surveys in Gather, and it's one of our biggest product iterations yet.

When you create a survey in Gather, you can choose the language in which our conversational AI conducts the interview:

• English
• Spanish
• French
• German
• Portuguese

And this isn't simply translating a traditional survey form.

Gather has the conversation in the participant's language.

They can speak or type naturally. Our conversational AI listens and responds in that language, understands the context of their answers, and asks intelligent follow-up questions when there's more worth exploring.

Ask in one language. Listen in another.

Here's where it gets interesting.

Your original survey doesn't have to be written in the same language as the interview.

You could create your survey in English and have Gather interview someone in Spanish. Or create the survey in Spanish and deliver it in French, German, Portuguese, Spanish, or English.

The participant gets a conversational experience in the language you've selected.

You get the insights back in English in your Gather dashboard.

And we don't throw away the original conversation. The transcript in the participant's language is preserved alongside the English translation, so you can always go back to what was actually said.

Better listening shouldn't stop at a language barrier

Think about what this opens up.

A company can survey customers across different markets without creating five separate research projects.

An HR team can give employees an opportunity to participate in a language they're more comfortable speaking.

A product team can interview users across markets and bring the findings together in one dashboard.

A customer experience team can hear directly from people who may have previously been underrepresented in their research because of language.

That's important because Gather is being built around a simple belief:

High-performing companies listen.

And the better you make it for people to communicate naturally, the more you're likely to learn.

We're building fast

Gather started with a simple idea: traditional survey forms leave too much of the story undiscovered.

So we built conversational surveys that can listen, understand context, and ask the next question.

Then we built a dashboard that evolves as new interviews come in, bringing qualitative insights, quantitative data, summaries, themes, quotes, and complete conversations together.

Now we're removing another barrier: language.

And we're moving fast.

We're continuing to build features that make Gather easier for the person creating the survey, more natural for the person taking it, and more useful for the team making decisions from the results.

Create the survey.

Choose the language.

Let Gather conduct the interviews.

Watch the insights populate your dashboard.

Ask. Listen. Understand. Act.

Learn more at gathersurveys.com.